Gendex is a reflection of the people it represents, so showcasing them is essential. Without the individuals it serves, Gendex wouldn't exist. The images we choose play a significant role in shaping how we're perceived, so we strive to depict people in a complimentary setting.
Capture genuine expressions. Laughter doesn't hurt.
Celebrate confidence. Shooting from a slightly lower angle makes the person look more heroic and empowered.
Natural work environment. Showcasing working women interacting.
Celebrating the individual person. Showing the people from their best light.
Celebrate diversity.
Show people in a professional setting.
The images we don't use
Avoid forced scenes & artificial post production.
Do not use symbolic gestures.
Do not show body parts only; always faces.
Don't show unrealistic work environments or reactions (overly excited).
Keep things professional and not to friendly (tilting heads on shoulders).
Do not use black and white images.
Avoid religious symbols and clothing.
Images in use
The images are often used for Social Media, where we show and tag our members within the Gendex community.
