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The color palette is fundamental to our brand identity and perception. Our goal is to attract attention with a modern and inclusive color scheme that conveys our values. We strive to be recognized as a professional and trustworthy brand, one that is capable of changing the status quo.

Primary colors

Lime

This color symbolizes optimism and energy.
It reflects a forward-thinking approach and commitment to fostering creativity and inclusivity.

Purple

This color reflects a commitment to embracing diverse perspectives, cultivating innovation, and leading transformative change in the industry.

Secondary colours

Green

This color suggests a sense of innovation, progress, and forward-thinking perspectives.
It commands attention and makes a memorable impression.

Black / White

These colors convey a sense of responsibility and professionalism. They help us calm our eyes and focus on clear, honest facts.

Gendex Color Values

HEX

RGB

CMYK

PMS-C

PMS-U

RAL

;

Purple

HEX#b066ff

RGBXXXX

CMYKXXXX

PMS-C

PMS-U

RAL

;

Lime

HEX#d7fb03

RGBXXXX

CMYKXXXX

PMS-C–

PMS-U–

RAL–

;

Light Purple

HEX#dbbeff

RGBXXXX

CMYKXXXX

PMS-C–

PMS-U–

RAL–

;

Light Lime

HEX#ebff99

RGBXXXX

CMYKXXXX

PMS-C–

PMS-U–

RAL–

;

Black

HEX#202020

RGBXXXX

CMYKXXXX

PMS-C–

PMS-U–

RAL–

;

White

HEX#ffffff

RGBXXXX

CMYKXXXX

PMS-C

PMS-U

RAL

;

Green

HEX#6efd66

RGBXXXX

CMYKXXXX

PMS-C–

PMS-U–

RAL–

Combination rules

To ensure optimal use of our color palette, we've established a few simple guidelines to follow.

Lime and Purple

Ensuring optimal contrast between the background, text, and logo is necessary for readability and visual impact. Headlines must be legible, commanding attention without sacrificing clarity. Additionally, maintaining a consistent presence of both purple and lime versions across designs reinforces our brand identity.

Use of Green

Green can serve as a splash of color on special occasions, for instance on statistic pages or social media posts. It can be incorporated onto the purple background, the black background, or dark images where the green is visible. However, yellow should not be used on these pages to avoid visual clutter.

Color misuse

We never use light lime and lime together.

The logo is never black.

We never use green as a background color.